The Vision

“There is no such thing as a perfect parent so just be a real one.”

Through deliberate parenting coaching and empowering nannies to remain professional, while prioritising their well-being, Whitney’s vision is to revolutionise the global private childcare industry.

Whether you’re a parent, nanny or agency, everyone stands to benefit.

Let’s revolutionise the nanny industry

Modern Parenting

A Modern Family Lifestyle Coach and Global Parenting Expert with 15 years of industry experience.

By harnessing the principles of her Maternity Practitioner foundation, Whitney provides holistic support, ensuring that the cheat codes of successful parenting and nannying become universally accessible.

As modern families continue to evolve, it is the perfect time to call for a standard code of conduct across every level of the industry; a code that complements the nuances of 21st-century family life.

By implementing contemporary principles, all three pillars of the industry - parents, nannies and agencies - can reap the countless benefits of having revitalised industry fundamentals.

Through having a mutually developed set of policies that both nannies and agencies follow, we can propel our much-beloved and evolving industry forward - simply put, it’s time to root our foundations in compassion for nannies and dedication to maintaining healthy boundaries.

Modern Learning

Through Whittney’s accessible online or in-person coaching via her “Ask Whitt” portal.

Parents will also benefit from the modernisation of the industry as they learn how to parent with intent and confidence.

As the heads of the family, they will gain a much deeper understanding of how to create and sustain balance in their household - one of the essential components of effective parenting.

By transforming the industry, nannies will also benefit as they employ Whittney’s tried and tested techniques that protect their health and welfare. The aim is to support nannies through accessible coaching that will enhance the elite level of professionalism that they bring to their role.

The Problem

Then vs Now
Despite our modern times, there is still an archaic belief that when it comes to children, women are the primary caregivers. But you don’t have to look far to see a far more diverse and dynamic set of family structures that differ from the conventional “norm.” Yet our industry fails to consider the male perspective or experience in parenting.

Partnership
This is not a case of us vs them. Whether you’re a mother or a nanny, we are all here to give children the best life and experience possible and this cannot be done without collaboration. We must work together to dispel the illusion of competition in the mother-nanny dynamic and instead view each other as being part of a sisterhood, rather than opponents.

Carers need care
So long as nanny recruitment agencies continue to operate within outdated business frameworks, healthy boundaries that emphasise the well-being of nannies will not be considered as necessary. Such a blunder can lead to the continued belief that experiencing mental or physical distress is an inevitable part of the job.

We know better, so let's do better
The nanny industry has long been considered a personal service carried out on private property. To that end, there has been a significant lack of Government-backed legislation which has continuously failed to provide necessary legal support and boundaries for nannies. This cannot continue!

Whether a paying client (Parents), a core service provider (Nannies) or a secondary service provider (The Agency), everyone stands to benefit.”

The solution

The foundation
By collectively creating a new global standard based on safety, humanity and empathy, we, whether as parents, nannies and agencies, can leverage our experience and understanding to evolve the industry and become the change we want to see in the world.

Boundaries
Creating and applying clear boundaries for parents and nannies will set a positive tone and foster a more collaborative and productive environment in the workplace.

Working together
Agencies and other third parties should be more proactive in supporting both parents and nannies alike. Terms like “introduction agency only” are not only obsolete, but also lack a holistic approach.

Reform
Revamping the industry will not be an easy task and will require time, dedication and backing from all three pillars, as well as the government. Change always comes with resistance, but Whittney is prepared to push back and to fight for what everyone in the industry deserves.

Introducing The Gems: A Fresh Approach to Postpartum Support

Whether you're a new parent or the newborn days are a distant memory, there is one thing we can all agree on:

Postpartum care in the UK isn't up to scratch.

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From conception to birth, you were most likely seen quite regularly by healthcare professionals, but the second you left the hospital with your new baby, you were on your own, left to figure out how to care for your new baby as well as trying to put yourself back together mentally and/or physically.

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Whittney has witnessed this situation countless times - new parents thrown into the deep end of caring for a newborn with little to no support, professional or otherwise.

The Lost Village

Long gone are the days of the traditional village, where new parents would be surrounded by a community of family, friends, neighbours who would help them get used to a new way of life. Nowadays, new parents are very much left to get on with it, having had their lives turned completely upside down.

Here in the UK, as well as other Western cultures, we like to proudly announce how women can fulfil their dreams with a better quality of life and career opportunities. But we are failing to look at the whole picture such as how women are treated by the healthcare system. There is a distinct lack of support, care and understanding for female wellbeing - both mentally and physically.

Whittney is on a mission to change this.

Our Belief

She believes that we should be looking at how other countries value and respect the emotional and physical changes women go through after birth. Scandinavia for example and countries in Asia and Africa truly believe in good postpartum care, with rituals and beliefs that support new mothers in getting used to their new way of life.

It's time that we look at what we can take from these cultures that support new mothers and apply them to our way of life too. We need to start respecting the changes mothers experience and give them the time to heal both mentally and physically. We shouldn't be encouraging them to 'snap back', ignore and dismiss their mental health or demand they reenter the workplace until they are ready.

Whittney knows she doesn't have the answers or a ready-made solution. But she wants to start the conversation so that together we can start to move the dial and ensure that all parents have access to better postpartum care.

Care that is not only accessible to all, but is also affordable and provided by those who respect and understand what new parents are going through.

The first step is to talk to parents, just like you - Whittney wants your input so she can understand your lived experiences so that she can create a care model that will have a long-lasting positive impact on future parents.

Let's start the conversation

Will you join the revolution?